The factory of happiness is the most advanced stage of perversity in the history of the factory. They can be found in Silicon Valley, like the Facebook headquarters built by Frank Gehry.

As Frédéric Lordon says in Capitalisme, désir et servitude, at the beginning of capitalism, the worker had to work in order not to die of hunger (sad affect). The advent of Fordism extended the factory to the whole society: access to mass consumption (happy affect, but not in the place of production). Today’s capital gives rise to joyful affects intrinsic to the worker in the place of production. In the latter type of factory, the employee is asked to make spontaneous, not simulated, desires. Here, for the worker, lies all the difference with previous factories.