The generic is everywhere and human behaviour has progressively changed its nature. We do feel some kind of discomfort as human beings are not meant to be generic by nature. The feeling of alienation we face more and more comes not only in the way we live our capitalistic lives but also in the urban form that they take in the generic cities. “The Generic City” by Rem Koolhaas is a text that gives us very specific descriptions of how these cities work. World population grows exponentially, which means history takes less and less importance, with that in mind it is easier to understand the birth of those cities. They started in the US but quickly spread everywhere. Nowadays Asia aspire to the generic city especially. Perhaps because there the culture of the group is stronger than the individual.

Those who aren’t generic try very hard to keep their identity. They become more and more themselves and their centre never changes, it is the oldest and newest part. The generic city has lost its centre and identity or rather it can change those very easily. The generic city is focused on traffic and efficiency it is only serene when the public realm is evacuated. Perhaps because it was founded by people on the move its foundations are unclear. Its plan is fractal and can be repeated from a simple computer chip to the whole city.

It is a place where sensations are weak and deformed. “In the Generic City individual «moments» are spaced far apart to create a trance of almost unnoticeable aesthetic experiences:the colour variations in the fluorescent lighting of an office building just before sunset, the subtleties of the slightly different whites of an illuminated sign at night. Like Japanese food, the sensations can be reconstituted and intensified in the mind, or not – they may simply be ignored.” This description of the sensations that a modern flâneur might feel while walking in the generic city appear quite accurate. The fact that we lost most of our interactions with people or nature makes us more aware of the experiences Koolhaas describes. All those unclear experiences of a new kind reinforce the feeling of alienation that one might have when facing this complexity and yet deprivation of originality.